What are the Benefits of Digital Marketing?

The wonderful thing about Digital Marketing is that it lets you engage customers at multiple touchpoints.

Digital Marketing can create meaningful and long-lasting relationships between you and your prospects and customers. Let’s examine some of the key benefits.

Online, there are billions of people you can reach and influence. But did you know that digital has no boundaries?

Your social media post or blog article can be read by anyone across the globe at any time, so the possibilities for engagement are limitless compared to traditional marketing. With scheduling and automation, you can reach people on the right days and at the right time, regardless of time differences online.

The benefits of Digital Marketing are numerous

If you are having trouble engaging a particular audience, create a targeted campaign that targets them only across relevant digital channels.

Provide hyper-targeting based on demographics, psychographics, and location.

Provide hyper-targeting based on demographics, psychographics, and location

Through segmentation, digital marketing allows you to reach specific audiences. If you use online marketing, you can target individuals based on their location, demographics.

To get to know who you want to connect with, you need to define a buyer persona. Put simply, a buyer persona is your perfect customer. You don’t have to limit your personas to just one individual, you can have a few to reflect your diverse audience.

You can tailor content and reach out to your audience by understanding your buyer persona. If you need some help creating a buyer persona, you can download our template here.

Improve your cost-effectiveness

Digital marketing campaigns have the advantage of being trackable and cost-efficient, so forget about putting an ad in a magazine or newspaper and wondering who reads it or handing out flyers in a busy shopping mall.

If you want to keep track of your spending across all your campaigns, whether it’s paid search, display advertising, or social media, you can set daily, weekly, or even monthly budgets so you never go over your budget.

You should plan your budgets from the beginning and work out your limit for a certain period of time.

If you need a practical resource for planning and calculating your marketing budget, download our digital marketing budget toolkit.

Results that can be measured

In addition to being cost-effective, digital marketing is measurable. Key Performance Indicators (KPIs) can be selected and tracked across digital channels easily.

You need to focus on metrics that matter when setting KPIs. Instead of vanity metrics like likes and comments, you need to set clear, actionable KPIs that demonstrate measurable results like conversion rates, sales, and revenue – things that matter most to the business.

If you need help tracking your analytics, download our targets and KPIs toolkit.

Campaigns that are personalized and customized

Email marketing campaigns that are relevant and personalized perform better. HubSpot’s State of Marketing 2021 report found message personalization is the top tactic used by email marketers, improving engagement rates by 20 percent.

It is the same across all digital channels, for example, in your Twitter feed: would you click on an ad that had no relevance to your interests? If you browse a website, are you coming across content related to your interests? To learn more about the importance of personalization in communication and user experience (UX), watch the video below.

Adaptable and quick to change strategies

The digital world is fast. You can change content or campaigns quickly if you discover a social media campaign isn’t working. To see if that makes a difference, you can narrow the audience, change the location or tweak the messaging.

A/B testing can also be used to test campaigns or copy. Many marketing teams use A/B testing to compare two campaigns side by side to see which performs best.

As a result, you don’t waste time or money on campaigns that won’t work because you’ve learned what’s the best route to go from the get-go. To learn more about A/B testing, simply watch our expert video or download our toolkit.

Make sure audiences are engaged at every stage of the funnel

There are several parts to the marketing and sales funnel that marketers can use to create tailored content that leads prospects on a conversion journey.

According to the image below, there are four stages to the funnel:

Awareness
Interest
Decision
Purchase

Keeping the funnel in mind is important because each stage requires nurturing in a way that matches the customer’s level of intent. For example, someone at the awareness stage may just be browsing, so they may want to learn more about your product or industry. People in the decision-making stage need credibility and reassurance, like customer testimonials or reviews.

Level out the playing field for big and small brands

Digital marketing benefits both global brands and small brands. It levels the playing field and offers equal opportunities to organizations of all sizes.

Using customer relationship management platforms, you can streamline your email marketing through social media networks that can deliver personalized messages. Your organization can also cap budgets for display ads and search marketing to ensure you stay within budget.

While big brands may have a bigger budget and a bigger marketing team, if you know your personas, know what digital channels to use, and know what content works, your small business is on the right track.

If you would like to inspire yourself, take a look at 16 brands doing CSR successfully to see how you can engage customers on issues that matter to society such as the environment or racism.